Using Facebook Pay Per Click Ads to Increase Your Online Business Exposure

Pay per click ads have been widely used in the internet marketing world and they are probably the most used types of Internet advertising among online marketers. It is one of the effective methods for driving a lot of targeted traffic to websites and producing good return on investment (ROI) for many Internet businesses.

Today, the very popular social networking site, Facebook.com also offers Facebook Ads. It is a pay per click advertisement that any Facebook users can try. If you want to use the Facebook Ads to increase your website traffic and revenue, the first thing you must know is how to create an appealing Facebook Ads that will attract people to click on it.

A good Facebook PPC advertisement is the one that will be able to grab people's attention and to achieve that you will have to create something catchy and flashy in your ad. You must remember that people will only click on Internet ads that truly catch their attention.

Also, you have to remember that when people login to their Facebook account, most of them will be interested just in checking out what's new in their account or what's happening with their network of friends. They will always want to socialize with other Facebook users who have the similar interest.

Now, let’s talk about creating a PPC advertisement in Facebook Ads, your main task is to take away people's fixed intention (as mentioned above) when they visit Facebook or login to their profile and make them take some time to take a look at your Facebook PPC ad and click on it.

Creating a good pay per click advertisement on Facebook Ads isn’t difficult. You just need some creativity. For instance: If you are trying to market your Nokia cell phones or any kind of electronic items that people would definitely love to have, you might want to try advertising "Want an Nokia Cell Phone at a Cheap Price?".

For this type of example, you may need to spend some time to identify your target customers. For electronic products, the target customers will be those people in college or people between the ages of 18 to 25. You must remember that youngsters today love to buy cheap and cool electronic products.

You can also add a picture of the cell phone to attract more potential customers to view your ad. Visual advertising (ads with photo and graphic) will definitely more effective in catching people's attention compared with the traditional Internet text advertising.

Besides, you should have a strong selling point. Don't just tell people to find out your offer, you should give them a good reason why they should check out what you have to offer. You need to study your target customers and do some researches find out what they need and what they really want.

These are just some of the things that you need to know about advertising in Facebook. By keeping these tips in mind and applying them when your are starting a Facebook Ads campaign, you will find that they will help you a lot in creating a successful Facebook marketing campaign that will increase your online business exposure and generate more sales for you.