Google Introduces New SERP Features

Google has just announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.

The company says its deploying a new technology that better understands associations and concepts related to searches. Google explains:

...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.

Google says its able to target more queries, more languages, and make suggestions more relevant to what users are looking for. We've heard Google talk about wanting to get better with intent-based search, and it looks like they're now doing something about it.

"Additionally, we're now offering refinements for longer queries — something that's usually a challenging task," says a post on the Official Google Blog. "You'll be able to see our new related searches starting today in 37 languages all around the world."

As for the longer snippets, users will see them when they search for longer queries .They will display more text to show more of the keywords used in the query and how they are used on the page.



The longer snippets feature is not exactly delivering more relevant results than before, but it could go a long way toward helping users determine if results in fact are relevant by giving them more info to reach a conclusion.