Fair Software CEO Alain Raynaud explains:
This is the same model Fair Software has for software projects (minus the Google AdSense part). It launched at TechCrunch 50 with a way to create virtual shares for companies building software, but the model can be applied to other businesses as well. Fair Software offers a quick and dirty way to pull together teams and allocate a portion of revenues based on each person’s contribution.
Fair Blog is a good idea, but limited in its capabilities. At the very least, I’d want to be able to tie the revenue split from AdSense to each blogger’s performance as measured by Google Analytics. So that the percentage each person gets could be based on pageviews and automatically adjust every payout period.
The other thing Fair Blogs needs is to incorporate more ad networks. AdSense is usually the bottom of the barrel in terms of how much it contributes versus other types of blog ad inventory. But it does have the advantage that everybody uses it. Raynaud plans on adding Amazon affiliate accounts next, and then will move on from there.