Google has decided to start a Twitter account. It's attached to a random Googler and holds the bio "News and updates from Google."
The first tweet came sometime around 7pm EST last night, and Google already has nearly 12,000 followers. It is following 37. Among those being followed by Google? A bunch of Googlers, and Google product accounts. Danny Sullivan, and John Battelle are also in the mix. And of course Biz Stone and Evan Williams.
The Google Twitter account is long overdue, but very appreciated as the number of followers clearly illustrates. For one, this adds to Google's extensive list of sources for distributing updates about the company, also containing quite a few blogs.
The list of followers is a useful guide to other Googlers to follow. The product-specific accounts aren't just spewing out links to the blog posts either. For those wanting to keep up with every facet of what Google is doing, this is a treasure trove.
Google's initial tweet read:
"I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010"
Admittedly, I don't read binary code, but sources indicate that this translates to "I'm Feeling Lucky." The addition of this account can only help Google's quest for transparency. It'll be interesting to see how actively they respond to other Twitterers in conversation. Here's one Googler's thoughts on why Twitter matters.