Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.
The general consensus seemed to be that social media is a good channel for people to discover your content and link to it on their blogs and sites. But what about just getting your Twitter page ranked on Google? Some think that social media profiles could take the place of corporate websites. If this is the case, you would certainly want your profile to rank well.
An article from Source Square looks specifically at SEO for the Twitter page. The author of this article details the five steps outlined here:
1. Use search engine-friendly keywords in your Twitter name.
2. Use reader-friendly keywords in your Twitter name.
3. Use keywords in your "more info" URL
4. Flood your one line bio with keywords (while maintaining natural readability)
5. Tweet quality contents, and build lots of links
In a recent interview with WebProNews, Dana Todd of Newsforce, who is a board member of SEMPO (the Search Engine Marketing Professional Organization), talked about how social media frequently accounts for up to half of the top ten search results on Google for any given query. Perhaps more attention should be paid to the optimization of social media profiles.
It stands to reason that similar tactics to those listed above could be applied to Facebook pages as well (or other social networks). It's all basically just good old fashioned SEO practice. Keywords, quality content, and links. You probably think about this for your website, but it is often overlooked on social media profiles.