Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one.
TV advertisers that aren't already familiar with the new interface will want to get acquainted. They can start with the following video:
Google lists the following features as being helpful for making managing TV campaigns easier:
- The Traffic Estimator tool is now integrated into the core campaign summary view
- Historical bid guidance will be available when researching networks and programs to add to your campaign
- New filtering capabilities allow sorting campaigns by custom dayparts, days of the week, and current bid
- Custom dayparts are much easier to build via the new drag and drop network/daypart selector
"We're excited to finally unveil the new interface which hopefully addresses the feedback we've heard from our advertisers over the years," says a post from the Google TV Ads Team. "But we're not done yet -- the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you'll continue to see new features launched regularly in the coming months."
Google has a microsite set up where advertisers can get better acquainted with the new interface. There are also training videos.