Search Engine Optimization Basics-Part 5 FINAL

This is my fifth update of Search Engine Optimization Basics,you can read previous versions of :

Search Engine Optimization part 1 ,
Search Engine Optimization part 2 ,
Search Engine Optimization part 3 ,
Search Engine Optimization part 4


How do Backlinks Help with SEO

A backlink is a link which directs others towards your site; they are also often referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than
others in the results pages of a search query.

Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines. Another way of achieving quality backlinks to a site is to entice quality visitors to
come to yours.

There are a number of ways in which back linking can be achieved.

1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.

2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.

3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site. Below are a few tips you will need to consider in order to write good articles for your site.

a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t beoverly complicated.

b. Watch your spelling, grammar and punctuation. If in doubt, then use your spell checker.(but i dont' use this ,i think that you noticed that ;) )

c. Do not make your article too long. Usually a good article will consist of between 350 to 500 words.

d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.

4. Blogging. This has now become an integral part of the internet, and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most
blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.

Conclusion

As you will soon see, search engines are one of the primary ways in which internet users will find a particular website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives.

Although everybody wants good listings, there are unfortunately many sites which appear poorly or not at all in search engine rankings. This is because they have failed to consider just exactly how a search engine works. In particular, they forget that submitting to search engines is only part of the equation when you are trying to get a good search engine ranking for your site.
So therefore, it is important that you prepare your site through search engine optimization.
This ensures that the pages of your site are accessible to search engines and are focused in such a way that they will help improve the chances of them being found by the search engine spiders.

This is my last post of Search Engine Optimization Basics i will compile all 5 posts in to one PDF file and offer it for free download...stay tuned.

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SAN FRANCISCO (AFP) - Yahoo's board of directors on Monday rejected Microsoft's buyout offer, saying the 44.6-billion-dollar bid is too low and not in the interest of shareholders of the veteran Internet company.

"After careful evaluation, the board believes that Microsoft's proposal substantially undervalues Yahoo including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments," Yahoo said in a statement.

As a result, the board "concluded that the proposal is not in the best interests of Yahoo and our stockholders."

Microsoft told AFP on Monday it "has no comment at this time."

On February 1, Microsoft unveiled what it called "a generous" offer to take over Yahoo, in an effort to merge the world's biggest software company with a major Internet player to take on search and advertising juggernaut Google.

Microsoft proposed 31 dollars per share, a 62 percent premium above Yahoo's closing price a day earlier.

Yahoo's share price climbed in the wake of the offer, and on Monday was up 1.48 percent at 29.63 dollars around 1755 GMT.

Wording of the rejection by Yahoo suggests that the company is holding out for a better price, and guarding against potential lawsuits from stockholders, according to analysts.

"Right now they are haggling," Silicon Valley analyst Rob Enderle told AFP. "Yahoo is not saying no at any price. They are saying the Microsoft offer is not strong enough."

It is common for companies to rebuff initial buyout offers and hold out for sweeter deals.

"Microsoft can now up the bid, or they can move to replace the board," Enderle said.

A hostile bid by Microsoft to take over Yahoo would involve the US software giant making offers directly to stockholders and maneuvering to replace Yahoo's board members at an upcoming March election.

Analysts at RBC Capital Markets said the rejection of the Microsoft bid signals that there is no sign of interest from competing bidders and that negotiations have entered a "counteroffer stage."

Yahoo is said to believe the California company is worth closer to 40 dollars per share, a price that would bump up the cost to Microsoft by billions of dollars.

Microsoft, based in the northwest US state of Washington, says it is prepared to tap into financial markets and leverage a buyout for the first time since it was founded in 1975.

Microsoft believes a combination of the companies would lead to cost savings of a billion dollars per year.

But Yahoo chief executive Jerry Yang sent a message to employees last week, assuring them the firm's leaders were exploring ways to avoid a Microsoft takeover.

"Our board is thoughtfully evaluating a wide range of potential strategic alternatives in what is a complex and evolving landscape," Yang wrote in the email.

Google meanwhile has condemned Microsoft's effort as an attack on the independence of the Internet.

"Microsoft's hostile bid for Yahoo raises troubling questions," Google's chief legal officer David Drummond said in a written statement.

"This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation."

Analysts say the goal of the takeover is to better compete with Google, whose dominance of Internet advertising, backed by its powerful search engine technology, has come at the expense of Microsoft and Yahoo.

Microsoft, they say, hopes that by taking over Yahoo it will expand its own presence in online advertising and, using Yahoo's popularity and technology, ratchet up its own competitiveness overall in Internet services.

Reports surfaced Monday that options being considerd by Yahoo include merging with faded Internet star America Online (AOL), now owned by Time Warner.

Yahoo could also outsource online advertising to Google, a proven master of that business.

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This is my fourth update of Search Engine Optimization Basics,you can read previous versions of :

Search Engine Optimization part 1 ,
Search Engine Optimization part 2 ,
Search Engine Optimization part 3






Effective Use of Keywords for SEO


What you should remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below i will provide you with some guidelines which should help you achieve your desired SEO results.

Get the Keywords Right

It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization”
have completely different rankings.

Include keywords in your Page Titles

Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.

Inclusion of keywords in your Title Tags and Meta Tags

It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take time to go over the Meta description that you use. You should make sure that any description you use is alluring and interesting to those who are visiting your site, and include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.

Keywords in Content

It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines.
Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.

How to Determine the Keyword
Selection for Your Site

Making a website attractive to search engines is a key factor for its success.One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

Keyword Selection

You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.
(example: make money online )

For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings,abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value.

So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent. Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well.

Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions. But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.

Check out the Competition

This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you
do is click on the “View” button at the top of your web browser page and then select
“Source” or “Page Source”.

By developing a list of keyword phrases, you should be able to optimize each
page of your site for the search engines.

What is Search Engine Friendly
Content

Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand? So it is vital that your site is user friendly to both your visitors, as well as search engine
spiders.

First of all you need to answer the following questions:-

1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?

So you need to remember these, as they will have an impact on the copy that you write for the content of your site. So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away. But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list. So remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers.

As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also. Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is
looking at your page, they are looking for keyword phrases in your copy(Content).

Below are provided a number of tips which should help in your SEO using the
content on your site.

1. You should have at least 200 words of copy on each page of your site.Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to.Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking…so no need to get too long, unless the desired action you want from the visitor requires it. This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.

2. Ensure that you use the phrases which you have used in the other tags on the pages during this part of the optimization process.

3. Add additional copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours. These tips should not be ignored, as optimizing your page copy (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.


This is my fourth update of Search Engine Optimization Basics,you can read previous versions of

Search Engine Optimization part 1
Search Engine Optimization part 2
Search Engine Optimization part 3

Microsoft Buying Yahoo and offers $44.6 BILLION

Microsoft and Yahoo in recent months discussed a possible merger of the two companies or some kind of match-up that would pair their respective strengths, say people familiar with the situation. But the merger discussions are no longer active, these people say. The two companies may still explore other ways of cooperating.

Nothing like a bit of rumor and speculation to kick-off a Friday. The New York Post is reporting that Microsoft is tired of losing out to Google and is trying to re-start acquisition talks with Yahoo.

The new approach follows an offer Microsoft made to acquire Yahoo! a few months ago, sources said. But Yahoo! spurned the advances of the Redmond, Wash.-based software giant. Wall Street sources put a roughly $50 billion price tag on Yahoo!.

It makes sense on a number of levels. Microsoft and Yahoo combined, might have a chance of actually competing with Google as they would hold a combined search advertising market-share of 27%. That’s still a long way from Google’s 65% share, but it’s a whole lot better than they have now.

Microsoft would certainly benefit from placing all of its online advertising efforts under the Yahoo brand, while Yahoo could help bring it’s younger audience to MSFTs other products such as the Xbox and Office.