This is my fourth update of Search Engine Optimization Basics,you can read previous versions of :
Search Engine Optimization part 1 ,
Search Engine Optimization part 2 ,

Search Engine Optimization part 3

Effective Use of Keywords for SEO

What you should remember is that Search Engine Optimization does not need to be complicated. What you should do is make sure that each and every page of your site is a unique entity, and needs to be treated in the appropriate manner where SEO is concerned. Below i will provide you with some guidelines which should help you achieve your desired SEO results.

Get the Keywords Right

It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Also, it is important that you choose words which are suitable to your site. For example, you will find that “optimizing search engines” and “search engine optimization
have completely different rankings.

Include keywords in your Page Titles

Unfortunately, a lot of people will use either inappropriate names or their company name in the page’s titles. So it is important that you include the appropriate keywords in your title, as that is they way people carry out searches on the internet.

Inclusion of keywords in your Title Tags and Meta Tags

It is vital that, for each page of your site, you include the appropriate keywords within all the page’s tags. Also, take time to go over the Meta description that you use. You should make sure that any description you use is alluring and interesting to those who are visiting your site, and include keywords within it wherever possible. There are many search engines around today which use the Meta description as the thing that will be displayed in their search results.

Keywords in Content

It is important that you make sure you include keywords in the content of your site as well. But do not over do this, as too many will result in your page being discounted by the search engines.
Using these basic guidelines in relation to keywords in relation to search engine optimization and you will find that your site can not help but be affected in a positive way.

How to Determine the Keyword

Selection for Your Site

Making a website attractive to search engines is a key factor for its success.One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

Keyword Selection

You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.
(example: make money online )

For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings,abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value.

So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent. Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well.

Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions. But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.

Check out the Competition

This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you
do is click on the “View” button at the top of your web browser page and then select
“Source” or “Page Source”.

By developing a list of keyword phrases, you should be able to optimize each
page of your site for the search engines.

What is Search Engine Friendly


Although you may think it is about stuffing your website with target keywords, it isn’t. In fact, you may find that you could fall foul of the search if you do this. What you need to remember is that you need to write copy that not only spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand? So it is vital that your site is user friendly to both your visitors, as well as search engine

First of all you need to answer the following questions:-

1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?

So you need to remember these, as they will have an impact on the copy that you write for the content of your site. So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away. But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list. So remember that you are trying to attract the search engines, but your site should be designed first and foremost for human readers.

As long as a site has been designed well with people in mind, then 9 times out of 10 you will find that it is search engine friendly also. Just like a visitor to your site reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is
looking at your page, they are looking for keyword phrases in your copy(Content).

Below are provided a number of tips which should help in your SEO using the
content on your site.

1. You should have at least 200 words of copy on each page of your site.Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where you are able to.Generally speaking, once you surpass 1,000 words, the search engines will pretty much stop looking…so no need to get too long, unless the desired action you want from the visitor requires it. This text, wherever possible, should include your most important keyword phrases, but should still remain logical and easy to read by visitors to the site.

2. Ensure that you use the phrases which you have used in the other tags on the pages during this part of the optimization process.

3. Add additional copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours. These tips should not be ignored, as optimizing your page copy (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

This is my fourth update of Search Engine Optimization Basics,you can read previous versions of


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