Out in Las Vegas at PubCon, Mike McDonald of WebProNews spoke with Eric Enge, who was one of the speakers at the session entitled "Real-World Low-Risk, High-Reward Link Building Strategies." You might be familiar with Enge. He's been a WebProNews blog partner for some time. He's the StoneTemple Consulting guy, and he's developed a reputation over the years as a reputable source for information about link building. In fact, that's one of StoneTemple's areas of expertise, along with SEO site evaluation, social media marketing, blog implementation, PPC, web analytics, and local SEO among other things.
At this session, Enge talked about how companies should "Think Big" in order to get the most out of their link building strategies through social media. Mike caught up with him and talked about this subject a little bit more outside of the session.
Other link building advice Enge discussed at the session included:
- Studying what has worked before
- Writing compelling articles
- Write an interesting description
- Voting for posts in front of you on the upcoming pages
- Making sure you stand out!
You can find more coverage on that session here. Watch the video above to see what Enge has to say about thinking big, and how to apply link building strategies through social media when you are a small business.