Google has made some adjustments to its AdSense program policies page. It includes a change in placement of a certain policy, clarification of others, and a new one altogether.
The new policy deals with other Google products' policies. Publishers are not allowed to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the terms of that other service.
For example, you couldn't place ads on a site that allows users to download YouTube videos. This is not permitted by the YouTube Terms of Service. Google explains other policy changes:
- Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.
- Deceptive implementations: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.
- Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.
The policy page itself has been somewhat redesigned. The layout has been updated in a way that lends to easier reading and navigation. Sections have been given expandable "learn more" features so users can obtain more details when needed.
In addition, Google has added more information to the " Webmaster Guidelines " section and created a new "Traffic Sources" section.